Email newsletters are an effective tool that allows you to maintain an ongoing relationship with your customers. Depending on the purpose and goal of your website, sending out a regular newsletter can:
- Create a sense of loyalty and community among your subscribers
- Enhance your reputability in your field
- Allow you to announce new products and services
- Create new possibilities for monetization
You may be worried that your customers would see a regular newsletter as junk mail cluttering their inbox. That is a valid concern with a very simple solution: don’t send junk mail! According to Brian Massey of Content Marketing Institute, your customers are not interested in promotional emails from your company. They want email that will educate or entertain them.
So, how do you generate attention-grabbing newsletters that will benefit your business? Where do you find email marketing content that will interest your subscribers? If your website has a blog, you probably already have a ton of great content at your fingertips!
Blog Posts Can Power Your Newsletters
Having a blog that is regularly maintained is essential to building a loyal customer base. Posting fresh content three or four times per month sends a message to your customers that you are up-to-date on the issues that matter to them.
Regular blogging also provides you with a quick and easy way to create a newsletter. Perhaps you have a blog post that sparked a reaction in your community of readers. Maybe you announced a company milestone or a new product or service you are offering. By converting your blog post into a newsletter, you can be sure to reach your target audience, even if they missed the blog update.
When you have a regularly updated blog, creating email marketing content can take as little as 20 minutes.
Making Sure Your Newsletter Finds the Inbox
Luke Guy from Convince and Convert offers several tips to help you keep your newsletters from being classified as junk mail. Among them are:
- Keep the newsletter brief
- Use the recipient’s name
- Include no more than one link
- Drop the images
- Use fresh, relevant content (it’s easier than you think!)
By sending out a regular newsletter, you can reach more customers, drive up your website’s traffic and create a stronger online presence.