"Long Tail" SEO Blogging Tips to Generate More Traffic

It has been well known for some time that in order to generate quality traffic to a website or blog, you need great content.

Search engines tend to prioritize web pages with oodles of engaging write-ups. Due to this fact, many members of the SEO blogging community take the opportunity to optimize their content by targeting specific keywords in order to help their web addresses climb to the top of the SERP (Search Engine Results Pages).

Although targeting keywords in your web content is a proven method to generate more traffic, most people make the mistake of targeting keywords that are way outside of their reach, meaning too many other bloggers are focusing on the same term. This is where researching and using “long tail” keywords comes in.

Here are some tips on how you can use this type of optimization effectively.

What Does “Long Tail” Mean?

A long tail keyword can be any search term made up of three or more words. The end game of using long tail keywords is to target very specific searches and limit the amount of competition you have while doing so.

An example of this would be to focus on one specific term like “shoes”, and build descriptive phrase around that word. What type of shoes and what sizes are most suitable? If you add those answers into the mix, you’re now left with a search phrase that looks like “size seven woman’s shoes”.

By targeting specific terms like this, you lower the amount of searches you generate from each keyword phrase, but you will maximize the amount of conversions you receive since the content is relevant to what is being requested.

How to Research Long Tail Keywords

When you first start targeting longer keyword phrases, it can become a bit challenging to decide what the most practical terms are to use. Most SEO blogging professionals make use of keyword generation tools to help get them started.

There are a number to choose from, including Google Adwords, Market Samurai and Wordtracker to name a few. It will be a bit of trial and error to find the right search term that generates the most amount of traffic, but the extra time you spend finding these little gems will pay you back ten-fold.

Overall, choosing the right keywords to target in your content will be one of the most time consuming, yet important aspects of your SEO campaign. If you don’t put in enough research, you can exhaust your efforts and resources in targeting keywords that bring you little traffic.

However, by utilizing certain optimization tools and creating specific long tail keyword phrases, you’ll be surprised at how quickly you will begin to generate quality web traffic to your blog.

Wyatt Burns

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Wyatt is a dedicated marketing professional with several years of writing experience. He enjoys writing about several topics including small business, web design, SEO, internet marketing and social media to name a few. He is a blogging enthusiast, sales professional and marketing guru who knows how to meet his deadlines.

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L.A. Tomas
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L.A. Tomas

I always use the “long tail” technique when researching. Good point that I can also use it to build SEO!

Ysabel Castillon
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Ysabel Castillon

This was really helpful; I’d not heard it called “long-tail” before, so I’ve added a new word to my dictionary today! I’m using Google Adwords to generate mine, but the other two suggestions look good too. Thanks for posting.

Mickey David
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Mickey David

From what I understand of search engines, modern search engines always have ways of judging whether keywords are used organically or whether they are just inserted for the purpose of SEO. Do you think the benefits of long tail keywords are in any way mitigated by the difficulty of using them organically?

Natalya Ward
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Natalya Ward

I think the best way to use them is to only insert them maybe once or twice (for longer content) in a natural way. Google usually recommends using long tail search phrases that sound natural. For instance, an article on shoes might use the phrase “size seven women’s shoes” to describe a recently sold pair of black pumps.

Renata Marsh
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Renata Marsh

I enjoyed reading this and have a question. When creating these ‘long tails’ are we using hash tags or usin quotes to define and highlight the tails?

Christine Card
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Christine Card

I am old school. We used a thesaurus to discover words with the same meaning and impact that could “spice” up bland content in articles, journals, and assignments. I am learning about how technology can open up a new world to explore.

Pamela Jane
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Pamela Jane

Thanks for a great article. The “Long Tail” SEO example about shoes helped me really understand what you were saying and drove home the point. I hadn’t thought about those types of searches before, but I will now!

Lewis Kipling
Guest
Lewis Kipling

Thank you for posting this, Wyatt. Some SEO (Search Engine Optimization) words are tossed around without much of an explanation at times. When I first read about “long tail keywords” I didn’t know what they were either. I’ll bet this has helped many more writers than your comments reflect. Great job!

Natalya Ward
Guest
Natalya Ward

Great description of long tail keywords. Many people forget about them, yet they’re likely what most people are searching for. The best advice I ever received for choosing them is to think of how you would search for the item or content. In most cases, you’ll come up with a great descriptive keyword phrase.

Georgia Potts
Guest
Georgia Potts

It seems like every time I find a keyword tool that I like, it gets closed down. Even the Google tool doesn’t give as much info as it once did. I believe Wordtracker has been shut down now as well.

Earl Dotson
Guest
Earl Dotson

That is extremely frustrating. If you didn’t know better, you’d swear they were closing the tools down just to cause you trouble.

Georgia Potts
Guest
Georgia Potts

Maybe they are! It’s definitely irritating.

Georgia Potts
Guest
Georgia Potts

Long tail is definitely the way to go. The number of people targeting just one word or a broad concept is absolutely staggering.

auntieemily
Guest
auntieemily

I honestly did not know what “long tail” keywords were until I read this article. I had heard of them, but never knew what they actually were. Thank you for enlightening me!

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