It’s no secret that businesses must retain current customers and attract new ones to thrive in today’s competitive marketplace.
The use of search engine optimized articles posted on a website, which are then linked to social media accounts, can help retain existing clients. It also provides the opportunity for them to share your site quickly and easily.
By incorporating a combination of SEO factors, optimized page layout and design, blogs, and responsive social media, a company is able to build a relationship with customers.
These platforms enable your company to build trust with clients, by responding to questions and letting them know a live person exists behind the site.
The Importance of Ranking and It’s Impact on Your Site
Changes to algorithms continue to reinforce the importance of high quality content, while analytics allow business owners to determine areas of interest and pinpoint what is driving customers to their website.
Keyword stuffing no longer works to propel sites to the top of the page.
It is however extremely important to rank in the top three for your keywords, as the top spot receives 33% of the clicks for a term. Mobile users will see fewer results than people using a desktop.
Reports indicate a high percentage of these users take action on search results.
Regular updates to clients using SEO articles that are posted on the site can help increase web traffic. Most experts agree that algorithms like routine update schedules.
Links to the new post or page can be posted through a variety of social media channels, including Twitter, Facebook, Google Plus, and Pinterest amongst others. The use of meta tags on photos is an often overlooked tool to promote SEO.
Page Layout and Design Can Affect SEO
Although people love pictures, search engines do not “read” them in the same way as they do an article. As mentioned previously it is important to use tags, descriptions and titles when posting a picture.
A front page full of photographs without content may appear to be a low quality site and may be penalized.
Optimize your page layout by including high quality SEO content “above the fold”. This is the area that is shown on the screen prior to scrolling.
Use a teaser to encourage customers to come to your site. The initial sentences of an article, including the title, must be strong enough to encourage the reader to learn more about what is offered.
It is important to follow through with what is promised, or they will go on to the next site.
Increase Website Traffic
As you increase your website traffic, through high quality seo articles and social media, search engines will begin to recognize that your site is high quality, starting a cycle that increases traffic through higher rankings.
It can be easy to become discouraged as it takes time to increase organic traffic, but the long term payoffs last. SEO articles and content that are added to the site continue to exist unless they are removed, unlike paid ads, which stop when they are no longer purchased.
Choose a mixture of evergreen content for duration and quality, and blogs pertaining to relevant news or information in your industry. Adding SEO articles and social media can help increase website traffic for long term results.
