Small Business Secret Weapon: Content Curation (with 4 Tools)

Content CurationContent is the best secret weapon a small business has when competing with the big guys. Contrary to what you may think, coming up with that content isn’t really a problem when you learn to think of it in a different way.

You may be shaking your head in disagreement as you read this, but it’s all a matter of perspective. You don’t just want content that’s going to get you leads and conversions, you want to cultivate a loyal audience with content of interest.

Changing your perspective on content could very well ease the burden of having to consistently create and share original content.

Welcome to the Possibilities of Content Curation

When you run a small business, you don’t always have time to seek out or produce your own high quality content while dealing with more pressing issues. Content curation refers to the act of gathering relevant content you think your customers will find useful.

In this case, the content doesn’t have to directly relate to products or services you actually offer. Instead, you want content that interests your customers. If, for example, you sell computer software, expand your field of topics beyond only the software you offer to include any interesting software.

Feeding a Hunger for Information

Regardless of how consumers connect to the Internet, the thing that drives most of them to go online is a hunger for information.

Before you hyperventilate, this content doesn’t have to come from you directly. Thanks to links and backlinks, you can easily place links to related content within your website, blog and social sites.

Throw in some keywords and phrases, and you’re satisfying a need for info while directing traffic to your site without the obligation of making a purchase.

Curation Tools

Gathering content for the purpose of providing information to your customers can be made a little bit easier with certain curation tools. Fortunately, many of these tools are either free or available for a reasonable price.

Curata

This awesome platform helps you easily find, organize, and share relevant content. The platform constantly scours the web to find the freshest and most relevant content. They say the platform even learns your preferences and starts suggesting the most relevant content for your business. Finally, it helps you share the content across your channels.

Check it out here.

Paper.li

This tool allows you to create a customizable newspaper that you can use as part of your email marketing efforts. You can opt to do this daily, weekly or monthly. Special features allow you to draw content from various relevant social platforms. An editor’s note feature allows you to leave personalized notes for your readers.

Check it out here.

Rebel Mouse

This curation tool allows you to organize and use content from your social media sources, with Facebook, Pinterest, Twitter, Instagram and LinkedIn being the main ones for business. Additional features include the ability to embed Rebel Mouse in your website. This comes in handy for SEO purposes. You can also use this tool to spread the word about events your business hosts or attends.

Check it out here.

Storify

This one allows you to collect relevant content from across the Web without the hassle of endless random searching. You then publish the content you find on the site’s platform, which is embedded within your site’s content. You can do all this with the free version. The paid version gives you privacy settings so you can use this tool internally without revealing confidential business information.

Check it out here.

With the right combination of curation tools, you can take advantage of existing content while adding some original content. As you become a valuable source of information, you increase your brand awareness and make yourself more appealing to potential customers.

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Jennifer is a writer at Crowd Content and creates content for several marketing related blogs. To work with Jennifer and other great freelance writers, create a free client account at Crowd Content today!

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Michael Gerard
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Michael Gerard

Thanks for the shout-out about Curata Jennifer! You’re right. . . content curation can be a great equalizer for small companies. In addition to content curation being a great source for new, fresh content, it provides your audience with different perspectives and opinions from across the web to strengthen your own vendor-supported content.

Here’s a link to some curation-focused resources as part of our own content marketing initiatives that will help your readers either get started curating or advancing their current curation initiatives. . . http://www.curata.com/resources/

Mark Tilly
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Mark Tilly

Its so important to curate content to your marketing website for a small business – which is most often WordPress based these days. MyCurator is a WordPress plugin that makes it easier to curate quality content to your site with great curation tools. Of course there are free plans too at MyCurator

Natalya Ward
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Natalya Ward

Awesome list of tools. I actually used Paper.li for a while and loved it. I think many people avoid content curation because they think it’s too complicated. With so many free and subscription based services available, there’s no reason not to use it. It helps increase readers, customers and search engine rank. It’s definitely a win-win for all.

Emma Chapman
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Emma Chapman

Jennifer, your article includes many helpful suggestions. Publishing useful information is a driving force behind many business websites. From attorneys to insurance agents, more professionals are getting on the information bandwagon by offering educational content to prospective clients.

Kathryn Abbott
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Kathryn Abbott

Jennifer, Nice resources. I’m actually bookmarking your page and adding it to my own collection of curated content! Keep up the good work!

Joanna Morgan
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Joanna Morgan

I never realized there were specific tools for content curation. This is great! Thanks for the tools – I always thought curation was done by hand. You’ve definitely changed my mind on curation, and educated me all in one shot. Thanks for the article!

Lewis Kipling
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Lewis Kipling

Thank you for simplifying this, Jennifer. I think many people are overwhelmed by the number of possibilities. It is easy for small businesses to simply not know where to turn for dependable information. Succinct articles from legitimate sources like this one can really help!

Gabrielle Rosario
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Gabrielle Rosario

This is truly a wonderful and informative article which felt divinely directed at me. I now have new cyber regions in which to search. Most of the content of my own work originates with me.

Lefty Graves
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Lefty Graves

These tips are great and what an excellent list of tools. Once you get the content curated the sky is the limit. Fine tuning your skills and utilizing these tools will go far in helping you to gain credibility in your own personal niche.

Lefty Graves
Guest
Lefty Graves

These tips are great and what an excellent list of tools. Once you get the content curated the sky is the limit. Fine tuning your skills and utilizing these tools will go far in helping you to gain credibility in your own personal niche.

Georgia Potts
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Georgia Potts

Content curation definitely has its place. I personally prefer exclusive content when I am reading a website, but there does seem to be a demand for this type of organization of multiple info streams.

Grace Hartman
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Grace Hartman

For SEO purposes, Rebel Mouse is a good tool. The ability to embed the social aggregation tool will allow you to have trending information on your site. This is a plus because it may help you improve your bounce rate and encourage visitors to continue reading and click on valuable links or other pages. This ultimately will help you grow your audience and build lasting relationships.

Chatwin Vinson
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Chatwin Vinson

This is a great article and the curating tools you mention appears to have made populating a website, or blog, with meaningful content much simpler. In the old days, a blogger would be required to slave for hours trying to keep his blog’s content fresh. So, it is refreshing to know that the drudgery of updating blogs has all but been eliminated by tools like Rebel Mouse and Storify. thanks, Jennifer, for such a great and informative article.

Siobhan Ros
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Siobhan Ros

Jennifer,
You have compiled an excellent list of curation resources while also explaining in simple terms how curata can benefit your writing in the long term. Developing your overall knowledge base and marketability will make you more appealing and place higher demand on your content. Thank you for taking the time to share these helpful tools with other people!

Vish
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Vish

Agree with you Jennifer. Content curation is a baby of content marketing thing. It saves you time for other backoffice work and helps consumers reach valuable resources on the web. Big businesses like IBM, HuffingtonPost & buzzfeed, etc. are already doing this well. Thanks for sharing these cool content curation resources. I would like to add feed.ly, Pocket and Swayy.co to the list.

Charmaine Lady
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Charmaine Lady

I have been able to learn a snazzy new trick or two from reading a few of the blog posts from the Community today. I appreciate articles that offer simplicity with concepts that are potentially new to a reader. I jotted down a couple of the site names that you provided for future writing & personal tools, and I hope they are outlined for use as nicely as you laid out here. Thank you.

MShawn Wright
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MShawn Wright

Can’t wait to try out Rebel Mouse and Storify, these tools may come in handy. I like the opening discussion about changing our perspective on the craft. Very inspiring., Thanks.

Jim Phoenix
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Jim Phoenix

I like the idea of this article and the tools you mention are quite useful/popular. However, I do not know if you are mixing some of the ‘free’ features with the ‘paid’ features. For example, for Paper.li, I believe the direct editors note is for paid only. You are correct that the free feature is used for email marketing, but why not mention the paid feature of having it hosted to the owner’s blog or site?

Shae Franz
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Shae Franz

I love how you keep your articles simple and clean. They have been informative and straight to the point. Although this one in particular could use some information for those small businesses in rural areas. They need to know more about how to put themselves out there and how to get known. Otherwise, I think you did a great job!

Thora Lachlei
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Thora Lachlei

I really love Paper.li. It has probably gotten me more followers than anything else. What’s more, I really don’t have to pay much attention to it. Thanks for the other links. I’m going to have to check them out!

Megan Singleton
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Megan Singleton

Thanks for the great list of tools, Jennifer! You have offered some great suggestions, and I plan to look into them further and recommend them to friends.

Victor Peters
Guest
Victor Peters

Every single product ought to be marketed separately because the needs being satisfied and the target market is different.The same thing applies when it comes to content.

Corbin Bartoli
Guest
Corbin Bartoli

Thanks for the list, Jennifer. It’s good to have alternative ways to curate content. Personally I’ve used Storify, and I loved it. The free version is enough for anyone starting out, and gives you a good indication of the product you’ll be using. One of these days, I’ll go to the paid version. I’ve also heard a lot of great things about Rebel Mouse, so I’m excited to give that one a try.

Vincent Moore
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Vincent Moore

I believe that content curation is the future of the web. With so much information flooding the webverse, it is nearly impossible to create the “best” content. So why not just sift through the web and create a mosaic for your audience? Thanks fro the great post!

Jerry Bowlin
Guest
Jerry Bowlin

These are some great tips and some awesome programs. I’m especially excited about the Curata platform. I’ll definitely have to try it out for my Pastor’s Page on Facebook! Thanks for sharing this!

melody parker
Guest
melody parker

What a great idea! When I run across a business that has all kinds of related information, I am going to use that business whenever possible, as well as recommend it to people looking for the same type of goods or services.

Athena Rivera
Guest
Athena Rivera

Small businesses are the ones that are suffering the most in the online space simply because they don’t have enough out there. They definitely need these kinds of platforms and content curation because hopefully it will help them be noticed and get more business.

Vincent Moore
Guest
Vincent Moore

This is a very useful article. These are all great tools that I will be sure to use when I am writing for a client. The internet is so vast that we need tools like this in order to sift through low-quality content and find the pearls.

agenbola
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agenbola
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