The Ongoing Evolution of Content Marketing: Is Blogging Still Relevant?

Blogging in Content Marketing

Blogging has dominated content marketing in the past with most businesses looking to improve their SEO performance. Lately, however, it seems like the traditional blogging approach has been forgotten about.

As social media and mobile marketing started getting more attention, blogging appeared less sexy and cutting-edge. However, intelligent marketers still know that blogging is extremely relevant if you apply it properly in a social and mobile driven world.

By the Numbers

While generic social media gets all the attention, blogging still attracts massive amounts of traffic. For instance, Tumblr gets 355 million unique visitors every month and a good 400 million page views per day. At present, 81% of online users trust blogs when making buying decisions. Clearly, then, quality content is still a big draw if you know how to leverage it.

It’s also important to note that 24% of the top 10,000 blogs online have Facebook integration, which means that the line between blogging and social media is blurring at an increasing rate.

Changing Realities and Newer Media

While it’s true that mobile web traffic has grown exponentially as of late and that social media has greater rates of engagement than mere stock blogs, over 61% of web consumers in the U.S. still make purchases based on recommendations from a blog.

Additionally, 17% of mobile users rely on their smartphones for the bulk of their online shopping. Globally, a solid 1 billion users around the world are pure mobile web surfers.

Keep mobile users in mind when creating your blog content. Make it scannable and easy to read.

How to Maintain Blogging Profitability

Getting the most from your blogging efforts today requires a cross-disciplinary approach. Start integrating mobile and social into your mix and power those channels with your blog. Whatever you do, don’t neglect the continuous creation of quality content as you move forward.

One good strategy is to incorporate video clips into a traditional blog gradually. Also, a custom mobile app for your blog can boost traffic substantially if executed properly. Alongside forum posting and guest blogging, a healthy helping of social and mobile marketing is advisable.

Future Trends

As part of an overall marketing strategy, blogging is still very much relevant today. It’s still the best way to demonstrate authority, build a brand and develop a die-hard core of followers. Those who digest blog content will often be more reliable customers in the end.

Blogging is all about building long-term relationships with your audience. Go ahead and adopt new social and mobile techniques as you please. Just don’t forget about blogging in the long run.

If you need a hand with that, be sure to check out some of our blog content writers available for hire. With over 6,000 pre-qualified writers, you’re sure to find one who can take your blogging to the next level.

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Clayton is the Founder and CEO at Crowd Content, a content marketplace for clients and high performance writers. He enjoys writing about marketing ideas and content trends.

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Natalya Ward
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Natalya Ward

Far too many businesses have learned the hard way that content marketing is still one of the best and most straight-forward marketing methods. Despite the popularity of social media, videos and slideshows, regular content blogging is still preferred by most consumers. I like that you added in ways to mix up traditional blogging. A good mix makes the difference between bland and a must read.

Inez Ayers
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Inez Ayers

I agree, Natalya. I think consumers prefer having something informative to read. I know that as a consumer, I like having the option of reading blogs. I try to think about that when I’m writing. If I would find it boring, I change my angle.

Georgia Potts
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Georgia Potts

I agree as well. Blogging is a more personal way to get information. Readers begin to trust the bloggers they read and to get to know them through their blogs.

Corbin Bartoli
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Corbin Bartoli

I couldn’t have said it better myself, Natalya. Consumers in this day and age like to research before they buy. Blogging offers a great medium to advertise a product, not to mention instill a sense of community within a brand name. Not to mention how affordable it really is, compared to advertising on the television.

Emma Chapman
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Emma Chapman

Natalya, You make a good point when you write that the majority of consumers still prefer regular blog posts. I hope this is a sign that many people still enjoy the gentle art of reading. The bottom line — no pun intended – is that it is hard to beat a good read.

Robert Thomas
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Robert Thomas

Emma:

Love the pun, it IS appropriate for today’s times. I just finished a course dealing with technology in the digital age. It split people between “Digital Natives,” those reared only in technology, and “Digital Immigrants,” those who had to learn technology as a “second language.” My argument against relying completely on becoming a Digital Native is that should something go wrong, or the internet experiences a shut down, no matter how short, Digital Natives won’t know how to thrive in a non-digital arena.

Mickey David
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Mickey David

Do you have any additional advice for bloggers that don’t have easy access to video editing or complex blogging software? Due to Microsoft skills, I know how to format a blog in an easily readable fashion. I just wonder if you have any additional tips for purely or mostly text blogs.

Ysabel Castillon
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Ysabel Castillon

I think I agree with Natalya; certainly, social media’s popularity had lead to a lot of companies using Facebook or Twitter to promote themselves, however I know that there are customers who prefer to use blogs. This may be because on some company Facebook pages, you do find the inevitable spam and “troll” comments that flits around social media platforms. I use blogs, FB and Twitter for my YouTube channel, and I like the mix personally, and I have had good feedback regarding my blog, so I think there is still a market for them.

Lewis Kipling
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Lewis Kipling

Thank you for the great suggestions and data, Clayton. It seems to me that our industry is destined to continue to become an even more intricate tapestry of interwoven media. In order to be viable, we’re not only going to have to keep up with the technology itself, we’re going to have to be devout students of the way consumers use that technology to access and receive what we write, record, and artfully design. After that, we’ll simply need to wake up the next day and do it again from scratch.

Gabrielle Rosario
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Gabrielle Rosario

The advantage of having or visiting a good blog is that you do accrue followers and it can be a very personal mode of communication in an impersonal world. This is particularly relevant and profile raising if you are writing under your own name or business name. However, a skilled and creative mind can certainly bring an alias to life via a strong, distinctive style, interesting content and a dash of humor.

Inez Ayers
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Inez Ayers

I’ve had a few people insist that content is dead, but I personally believe that people still enjoy reading. I think the “fluff” content may be nearing extinction, but blogs that provide information and entertain readers are still very pertinent. I know that a lot of businesses are relying on Facebook “likes” for their advertising, but I’m not all that certain that “likes’ are necessarily a realistic determination of success.

Claire Hudson
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Claire Hudson

I think one of the greatest advantages of blogging and interacting with blogs is that it’s so easy to tell the good ones from the bad ones. Not just from content either. A quick scroll through the comments section can tell you so much about what potential customers and clients are taking away from the blog post. That in and of itself can be valuable enough to keep blogs going well into the future.

Jack North
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Jack North

One of the most important products a person can market through blogging is their own skill. Large corporations with thousands of disconnected employees who have tons of knowledge to share are learning blogging is a great way to do it. The multi-billion dollar company I work for in a sales position spent a lot of time and money building a communications website dedicated to making it easier for employees around the world to connect, share ideas, and market their expertise to others in need of it. The site has only been up for a few months and hundreds of blogs… Read more »

Kaye McGregor
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Kaye McGregor

Thought-provoking — honestly, I’ve been wondering if anybody but bloggers actually read blogs, but what you said about “those who digest blog content will often be more reliable customers in the end” made sense. And we know that people talk and their friends and family listen. The SCANNABLE link was very useful as well. Your post has given me new insight and motivation to keep blogging!

Georgia Potts
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Georgia Potts

Even if only bloggers actually read blogs, that’s still an enormous number of people. I’ve read that there are now more than 100 million blogs out there. That’s a pretty big readership to draw from.

brenda
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brenda

Sadly i have notices that many people are not reading personal blogs anymore. Social media sites have become more like blogs these days.

Myra Michaels
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Myra Michaels

Clayton, I am so happy that you feel that blogging is still very important and should continue to be relevant and a regular outlet for those of us whose favorite writing is business blogs. It makes good sense to me that readers rely upon blogs for solid information (or education about such a wide variety of products and services) and are likely to become faithful customers for the business who make use of well-written blogs.

Georgia Potts
Guest
Georgia Potts

Blogging is certainly relevant! It’s a great way to build a readership and get viral attention. I have seen a lot of people abandon blogs when they don’t make much money (and for most people- they don’t), but they are a great tool for calling attention for another endeavor that does earn money.

Sam Taelor
Guest
Sam Taelor

I totally agree about Blogging! It is an effective way of getting information to potential clients/customers. While regular content blogging is still the most prefer, I think the concept of incorporating the video clips gradually is a great idea!

Martin Puller
Guest
Martin Puller

Using social media to attract visitors to a website is an efficient way to develop a blog following. However, the quality of the articles will determine how many people will continue to read the blog. Professionally written articles will increase the effectiveness of the marketing strategy.

Rob Toccs
Guest
Rob Toccs

Martin, I echo your sentiment about quality. There’s too much content on the internet to use poorly written material. In order to stand out, you need professionally composed blogs.

MShawn Wright
Guest
MShawn Wright

Excellent article. Concise but Informative.

Marissa Hopkins
Guest
Marissa Hopkins

Informative article there, in deed a lot of hard work goes into maintaining a blog. This information is very helpful for an aspiring blogger like me. Thank You

Elizabeth Chaney
Guest
Elizabeth Chaney

I agree that a blog is still essential to bring attention to a business. Although most people use social media, they are more likely to remember a business which conveys information that they enjoy reading.

Bethanny Thom
Guest
Bethanny Thom

Posting video clips into a blog is a great idea. As an online shopper, I review blogs before making large purchases. I like to read about the product and see it in action. It is often a video that helps me make my final choice.

Catherine Small
Guest
Catherine Small

Excellent and informative article!! I appreciate learning from all of the crowd content writers and hope to add to the insights soon. Thanks for the education and directs on this topic.

Lynne Futura
Guest
Lynne Futura

Blogging is still alive and well! I’m a professional blogger and I literally have to turn people away. I have a technology and media production biz too though, so I see it from all sides. Google has defined the way blogging should be done in a sense and has incorporated their philosophy of “transparency” within guest posting with their previous algorithm updates that moved blog owners to have a BIO for writers, so that the anonymity was lost w hen promoting products. But this resulted in more credibility for site and blog owners and increased customer loyalty due to the… Read more »

Simona May
Guest
Simona May

As an amateur blogger I often feel the effects of the switch to social media and it can be very discouraging. But you are right in that blogs are by no means obsolete. Social media sights are actually becoming great proliferators of blogs as people post articles they found interesting and share them directly with friends. With some good audience targeting a blog can be sustained without too much trouble. Thank you for writing, I appreciate it.

Earl Dotson
Guest
Earl Dotson

The numbers don’t lie: Blogging remains critical for marketers. For some reason, however, blogging has never brought me results. I did everything Clayton suggests here, but it didn’t work for me. Has anyone else had blogging frustrations?

Linnea S.
Guest
Linnea S.

That’s astounding that 1 billion web users are using mobile only. It really motivates me to optimize my blogs for mobile. I can see how a business could miss out on a lot of revenue if they fail to do this, wow!

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