How to Effectively Curate Content to Appeal to Search Engines

Using content curation techniques to deliver a valuable experience to readers and accrue long-term SEO karma is the latest trend sweeping the content marketing sphere as of late. The Huffington Post is just one remarkable success story. Below, you’ll find some stellar content curation tips that’ll get you on the right track and improve your SEO all around.

Narrow Your Focus

Obviously, the goal of content curation is to provide a high-quality buffet of the latest and greatest information to a specific subset of readers. Digital communities and online followings tend to be self-selecting, so this shouldn’t be too tough. Just mind your Google Analytics and pay attention to which content offerings score the highest with your audience. Then, tweak your site as needed.

Diversify Content Types

Mixing videos, image galleries and SlideShare presentations into your typical procession of blog posts and full-length articles helps to flesh out your content profile. Even if certain visitors strictly prefer either video or text, everyone will appreciate a wider array of high-quality content. If you’re going to include infographics, ensure that they’re relevant and valuable.

Curate Consistently

Now more than ever, maintaining a non-stop flow of fresh content to your blog or your primary portfolio website is absolutely critical. In the wake of the game-changing Penguin update from Google, the words “recent” and “relevant” are practically synonymous. Updating your curated collections on a daily basis is a shrewd SEO move for content curators looking to make a splash.

Develop a Sharing Ecosystem

Great content that’s curated to appeal to your core demographic can be made even more effective through a concerted social media sharing effort. Passionate users who link back to your website through Twitter, Facebook and Reddit can ultimately explode your traffic if you make sharing simple, intuitive and hassle-free for them.

Utilize the Latest Software

To find the best content, use sites like Alltop, Feedly and Flipboard. They’ll give you a heads up on the latest news stories and trends that’ll interest your following. For actual content curation,, Bundlr, Pinterest and Storify are excellent platforms that can be used to pull together an eclectic yet harmonious mix of original and shared content.

Rubber, Meet Road

The hardest part of content curation is selecting the right tactics for the job. It’ll take a bit of trial and error with various content curation strategies to perfect your formula. Using Google Alerts to spot trends and guide your curation efforts is never a bad idea. In any event, curation is one long-term trend that’s worth investing in.


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Earl is a writer at Crowd Content and creates content for a mix of technology and mobile marketing websites. To work with Earl and other great freelance writers, create a free client account at Crowd Content today!

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One thought on “How to Effectively Curate Content to Appeal to Sea …”

  • Avatar
    Jessie Zubatkin says:

    Great article – you hit the nail on the head with keeping your content fresh and updated. Especially with the Panda update from google – you can’t go posting anything and everything. I’d like to share an asset with your reading audience that my company produced called The 5 Simple Steps to becoming a Content Curation Rockstar ( ) that dives a little more deeply into some of the topics you’ve shared. Thanks!

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    This is actually what I first started having trouble with. Content. Although I may not have the best writing I have done some tests and found that the writing of your content is also a big factor to getting the ranks you want. But as always content will be king. I find if you have your own business, blog or website that you want to fill out with content seriously think about what you’re writing about, look at others and learn. Brilliant post.

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    Natalya Ward says:

    I’m seeing more and more sites using content curation. It’s not just sites and blogs though. When it comes to promoting content on social media, it’s vital to use these tips as well. By mixing your own content with other relevant content, you’re able to give your readers a more well rounded view of certain topics. Not only does it help with search engines, but it helps build loyal readers and social media followers. I use myself and I can honestly say it’s incredibly easy and fun to use.

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    Kat Featherton says:

    It’s important to take a new angle as well. So much content is just regurgitated fluff from existing content. Entertain and educate!

    • Avatar
      Lewis Kipling says:

      I meant for my comment post to be in support of yours here, Kat. Both you and Natalya deserve thumbs up for several great contributions elsewhere in the CC Blog, too. Thanks, and great work!

    • Avatar

      I agree with you. I feel like regurgitating is too close to plagiarizing. Or maybe it’s more like cheating. Whenever I write news articles based on information from other articles I add my own research and views to it.

  • Avatar

    You suggest updating constantly in order to keep your content relevant, but you don’t provide any sort of time scale. How often would you suggest updates. On the order of daily, weekly, monthly?

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    This article is terrific. I do, however, have a few questions. How often do you feel the content should be consistently updated? I have heard some say once a week is great while others believe that is overkill. I am also wondering how you feel about curated content overall – I have heard some say it’s not original enough while others claim to adore it for its ability to kickstart newer websites. Your opinion would be greatly appreciated! Thanks!

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    Ysabel Castillon says:

    This was really useful; as someone who is trying to branch out more into freelance writing and blogging, this was incredibly informative and easy to understand. One question: do you have a general timescale on when you should consistently update?

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    Robert Thomas says:

    You state that: “Updating your curated collections on a daily basis is a shrewd SEO move for content curators looking to make a splash.” I heard that too many and too often “updates” has a negative affect. Which is correct in today’s advanced SEO searche engines?

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    Lewis Kipling says:

    Perhaps we should add – authenticate and attribute – too, Kat. Maintaining credibility when we’re curating is important to protecting the companies and individuals for whom we’re working. I can’t speak from the vantage point of having contributed huge amounts of curation; that’s a recent addition on my resumé. But I believe we care for our own reputation by caring for our clients in that way – even if/when we’re not credited.

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    The main point in writing any kind of content for the Internet is to make it relevant to your target audience. Give them what they need such as a solution to a problem that is common in your niche. Then, be sure to keep it updated and get rid of old outdated content.

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    I just noticed that this piece of content was written in 2012. It’s still relevant. Good job. And I particularly agree about constantly needing to update blogs. Can’t make anything without being as “recent” as possible.

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    Megan Singleton says:

    This is a great article. Thank you for the suggestions! Keeping my content fresh and focused is something I need to work on in the future. Thanks for offering your advice! I will keep it in mind and recommend your article to others.

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    Victor Peters says:

    one vital aspect of marketing is knowing who your target market is and getting the right content.I like the way you have brought out the concept of narrowing the focus so as target a specific niche.That will make you very successful in content marketing.

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    Gillian Murphy says:

    Very informative. I get tired of seeing what seems to be filler content that serves as a host for a plethora of keywords. Great tips!

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    Jerry Bowlin says:

    I’m kind of new to the content curation strategy, but from what I’ve read, it has a number of characteristics. First of all, an effective strategy also keeps the goals of the reader in mind. Secondly, they don’t believe in “filler” content, or “fluff”. It’s important to remember that content curation must be done effectively in order to maintain an appropriate ranking in Google. With that being said, effective content curation also gives their readers a valuable, “red-meat” type of content, believing that often “less is more.”

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    Samantha Spears says:

    After adding mixed media to the website (galleries, videos, etc) is necessary or advantageous to upload a new and updated site map or will Google organically re-crawl it within a reasonable time frame?

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    Great article. It is always beneficial to learn of new sites such as Alltop, Zite, Feedly, and Flipboard. Relevant content is critical when building a SEO article. Thank you for all the good tips.

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