A lot of folks out there make content marketing sound complicated. Yes, it requires some work, but, no, it’s not that complicated.
We’re going to simplify things here and show you the easiest content marketing strategy in the league. What league, you ask? Any league. Just throw it in a league, and it’s the easiest content marketing strategy.
This simple routine gets people talking about and visiting your site. Not only that, but it “snowballs” the longer you execute it, giving you exponential exposure and traffic.
- Publish Content to Your Blog
- Share It Through Twitter, Facebook, and Email
More about Publishing Content to Your Blog
The only part of this routine that requires any significant effort is step 1, publishing content to your blog. This step implies that you have some content worth publishing to your blog.
Thanks to the content marketing explosion this year, there are tons of resources on the web explaining how you can create some awesome content for your blog. Check out a few of the links below to get you started:
25 Content Marketing Ideas to Get Unstuck from Writers Block
40+ Content Creation, Story Ideas for Your Blog
5 Creative Writing Ideas for Your Business Blog
25 Content Marketing Ideas for People Who Don’t Like to Write!
Web-Based Marketers: How to Feed the Content Beast
Okay, so you checked out all those links, and you have a bunch of great ideas for content, but you insist you don’t have the time or you’re not a good enough writer to actually write it. In this case, look at outsourcing your content writing – we can help you here.
What? You don’t have the time or skill to write your own content AND you don’t have the money for outsourcing? You’re in luck! You’re a perfect candidate for a content curation strategy.
Content curation involves filtering and gathering the best content across the web for any given topic and then sharing it with your audience. The idea is that your audience will thank you for sending them the best content because there’s just so much darn information on the Internet these days.
More about Sharing Your Content through Twitter, Facebook, and Email
Don’t get me wrong, you can share your content through other channels, too, like LinkedIn, Google+ and probably 100 other social media platforms out there. BUT, we’re telling you the easiest content marketing strategy in the league, so we’re simplifying it.
To be honest, Twitter and Facebook are pretty obvious. If you continuously share your content on these two platforms, you’ll reach a good chunk of your audience/potential audience and develop a great following.
The secret sauce here is email. Yeah, I’m talking about electronic mail – it still exists. Please don’t make one of the biggest mistakes occurring in the digital marketing world today and forget about email!
Email allows you to connect with your audience on a more personal level. You can say, “Hi <First Name>” to everyone on your list. It’s also more intrusive that Twitter or Facebook. This can be a good thing or a bad thing, but it’s always a good thing if the content you are sending them is top notch (this brings us back to the hard/important part of this strategy: publishing good content to your blog).
More about Repeating
Once you get this process down, you want to repeat it as often as possible. Depending on resources, this will differ across the board. The absolute minimum frequency you want is once per week, but once per day is ideal. Check out some of the other big names in your space and see what their frequency is like – you can assume it’s working if they have a following and take some tips from them.