The Easiest Content Marketing Strategy in the League

Easy Content Marketing Strategy
Easy Content Marketing Strategy
2 minutes for working too hard on your content marketing strategy!

A lot of folks out there make content marketing sound complicated. Yes, it requires some work, but, no, it’s not that complicated.

We’re going to simplify things here and show you the easiest content marketing strategy in the league. What league, you ask? Any league. Just throw it in a league, and it’s the easiest content marketing strategy.

This simple routine gets people talking about and visiting your site. Not only that, but it “snowballs” the longer you execute it, giving you exponential exposure and traffic.

The Strategy

  1. Publish Content to Your Blog
  2. Share It Through Twitter, Facebook, and Email
  3. Repeat

More about Publishing Content to Your Blog

The only part of this routine that requires any significant effort is step 1, publishing content to your blog. This step implies that you have some content worth publishing to your blog.

Thanks to the content marketing explosion this year, there are tons of resources on the web explaining how you can create some awesome content for your blog. Check out a few of the links below to get you started:

25 Content Marketing Ideas to Get Unstuck from Writers Block
40+ Content Creation, Story Ideas for Your Blog

5 Creative Writing Ideas for Your Business Blog

25 Content Marketing Ideas for People Who Don’t Like to Write!

Web-Based Marketers: How to Feed the Content Beast

Okay, so you checked out all those links, and you have a bunch of great ideas for content, but you insist you don’t have the time or you’re not a good enough writer to actually write it. In this case, look at outsourcing your content writing – we can help you here.

What? You don’t have the time or skill to write your own content AND you don’t have the money for outsourcing? You’re in luck! You’re a perfect candidate for a content curation strategy.

Content curation involves filtering and gathering the best content across the web for any given topic and then sharing it with your audience. The idea is that your audience will thank you for sending them the best content because there’s just so much darn information on the Internet these days.

More about Sharing Your Content through Twitter, Facebook, and Email

Don’t get me wrong, you can share your content through other channels, too, like LinkedIn, Google+ and probably 100 other social media platforms out there. BUT, we’re telling you the easiest content marketing strategy in the league, so we’re simplifying it.

To be honest, Twitter and Facebook are pretty obvious. If you continuously share your content on these two platforms, you’ll reach a good chunk of your audience/potential audience and develop a great following.

The secret sauce here is email. Yeah, I’m talking about electronic mail – it still exists. Please don’t make one of the biggest mistakes occurring in the digital marketing world today and forget about email!

Email allows you to connect with your audience on a more personal level. You can say, “Hi <First Name>” to everyone on your list. It’s also more intrusive that Twitter or Facebook. This can be a good thing or a bad thing, but it’s always a good thing if the content you are sending them is top notch (this brings us back to the hard/important part of this strategy: publishing good content to your blog).

Use Constant Contact or MailChimp to make things even easier on yourself.

More about Repeating

Once you get this process down, you want to repeat it as often as possible. Depending on resources, this will differ across the board. The absolute minimum frequency you want is once per week, but once per day is ideal. Check out some of the other big names in your space and see what their frequency is like – you can assume it’s working if they have a following and take some tips from them.

Avatar

Article by

Clayton is the Founder and CEO at Crowd Content, a content marketplace for clients and high performance writers. He enjoys writing about marketing ideas and content trends.

Content Creation for Your Blog

Learn more
Content Marketing

5 Creative Writing Ideas for Your Business Blog

Continue reading

Social Media

Why You Should Tweet to the Choir

Continue reading

Leave a Reply

avatar
Cassandra Parsons
Guest
Cassandra Parsons

As a relative newcomer to the world of freelance writing, I must say that in the brief time that I have been involved with Crowd Content, it has been the most informative. In this article, I appreciate the fact that we hear directly from the Founder and CEO. It gives that added touch of relationship building to the otherwise lonesome craft of writing.

Corbin Bartoli
Guest
Corbin Bartoli

I absolutely love Crowd Content, Cassandra. I’m a newcomer too. This is such a great way to learn new skills. As a ghost writer, you can never have too many of them. Thanks for the post Clayton.

Earl Dotson
Guest
Earl Dotson

Don’t you love it when a strategy is simple? Why make content marketing – or anything else, for that matter – more complicated than it has to be?

Georgia Potts
Guest
Georgia Potts

Simple is always preferable to overly complicated!

auntieemily
Guest
auntieemily

I like that you encourage the use of social media. It can be so helpful for marketing.

More in Content Marketing
5 Creative Writing Ideas
5 Creative Writing Ideas for Your Business Blog

Content marketing can reap tremendous benefits for your business. Your blog should sit at the center of your content strategy,...

Close