Content Creation in the Social Media Age

Social Media Digital Content CreationContent creation in the social media age (or digital content creation) has changed the way that people write. Things like sentence structure, for example, are no longer as important as keyword density. In the old days, if you created content the way that you are asked to write some keywords today, your teachers would probably think you were slightly impaired. Now days, however, you have to use a keyword exactly as it appears even if it is spelled wrong or doesn’t quite fit with the sentence.

Digital content creation is an important factor in the age of social media (now). If you spend your time writing for blogs or setting up blogs or marketing website content, then you need content – and that is where digital content creation comes in.

Should I Use Content Creation Tools, Like Software?

Yes, there is even some software out there that can perform content creation tasks for you using your keywords in the density that you require. With these types of content creation tools you may have to perform some editing, but some people can make it work. Having said that, it is more highly recommended to, instead, buy content from a digital content creation company or freelance writer. Do a quick Google search and you will find many reputable services (Crowdcontent being one of them) ready to sell you high quality content for a reasonable fee.

It’s all About the Money

The thing about social media today is that, for the most part, it’s about making money – whether the person reading the content knows this or not. Essentially, most (almost all) websites are set up to make money. The problem is, unless new content is added on a consistent basis, your website goes down on the top ten lists and it is hard to find. What good is a website that you can’t find? There is no point, which is why some combination of content creation tools is a necessity for your business.

Content Creation is an Ongoing Process

If you want to create successful content you need to have a combination of writers, spinners, and advertisers. Writers can be hired, or you can buy content, or you can write it yourself. Spinners (please Google to learn more about article “spinning”) are usually some type of software. However, you can hire people to spin your content for you. This is usually the better idea as sometimes spinning software creates content that is not very readable or that just does not make any sense at all.

Advertisers can include blogs you write on your site, blogs written for your site, and ads that give you money for impressions and clicks on your site. These can include in line texts, banner ads, and small video ads. In the end, though, to keep making money from your website, you have to keep creating new, fresh, and relevant content. It really is an endless circle that requires a content creation strategy that keeps delivering great content to your site while taking as little of your time as possible (in other words, provides good ROI).

Keep Learning!

These are just a few tips and ideas for getting the most out of digital content creation in this social media age. I encourage you to continue researching these concepts in an attempt to perfect your content creation strategy.

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Earl is a writer at Crowd Content and creates content for a mix of technology and mobile marketing websites. To work with Earl and other great freelance writers, create a free client account at Crowd Content today!

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0 thoughts on “Content Creation in the Social Media Age”

  • Avatar
    Georgia Potts says:

    I’m not sure that I agree about almost all sites being set up to make money. I see a lot of sites that are simply labors of love. I see sites that even cost a good bit to run and are not monetized. There are also a lot of bloggers who don’t monetize at all. They just want to write about something that they love or to tell their own personal stories.

    • Avatar
      Earl Dotson says:

      It must be nice to have the financial freedom to be able to write simply because you love to. Those bloggers must have other sources of income.

      • Avatar

        No kidding. I would love to have the financial freedom to write the stuff I want to write instead of spending my days writing content for other people. I used to have that freedom, back when I was married to a lawyer….but well, I was married to a lawyer. Yuck.

      • Avatar
        Georgia Potts says:

        That’s always been the dream for me. I’d love to be able to write fiction all day- and all night, too! That’s my goal, and it’ll be my goal until I achieve it.

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    I love being a content writer, but it sure wreaked havoc on my abilities when I was trying to write papers for graduate school last summer. I continued to write content to support myself while attending school, and I would get comments on papers such as : “sentence structures too simple”. “too precise”, “please expand”. It was like I was two different people, trying to make everyone happy.

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      How can something you write be “too precise,” and why is that a bad thing? Shouldn’t writers always want to be as precise as possible in whatever they’re writing?

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    I think it really depends on the target audience and the importance of structure for content. A lot of things are misspelled or abbreviated. However, you don’t want to limit your audience to much with overuse.

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